A Book Review – The Power of Habit
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg An interesting and thorough look at habits, how they develop and how they can be changed. Mr. Duhigg uses many great examples one in particular is about the product febreze. He explains how consumer habits actually changed the whole marketing strategy for the product. The story of febreze was fascinating to read and really demonstrates the power of habits. Mr. Duhigg explains that every habit consists of three parts, the cue, the routine and the reward...
read moreEstablishing Your Web Presence
Web presence is part of your digital footprint — the trail left by you on the world wide web. Wikipedia defines web presence as the number of internet locations where information about a specific brand, company, entity or individual can be located (This could also be applied to products and/or services). Your web presence can be established in many ways: Your Website Articles Blogging including posting comments on other blogs Link building List website & blog in directories Your website and/or blog is your first step in establishing...
read moreWhat is your “Million Dollar Value”?
I recently attended a teleconference series called The Feminine Edge hosted by Ali Brown. There were thirteen (13) luminary experts participating in this teleconference, and it was an inspiring experience listening to their stories of success and advice on becoming an empowered business woman. I was unable to listen to all of the calls live, but I upgraded immediately to receive the recordings and transcripts of the calls. I am thrilled to have these recordings in my library and know that I will listen to them over and over again. ...
read moreSEO Basics
Search Engine Optimization (SEO) does not have to be complicated. There are some basic and easy steps you can take right now to optimize your website generating more traffic and, hopefully, more conversions. 1. Keywords – Using keywords in your domain name and throughout your website is one of the first steps to optimizing your website. Broad keywords are harder to rank, specific, unique or branded keywords are easier to rank, but have a smaller target audience. Google’s keyword tool can help you find keywords specific to your...
read moreMoving on Up..to WordPress
Lately, I have had a couple of questions from clients regarding upgrading their website to WordPress. Most still have their original sites which were built by a web designer or web design company in an editor such as dreamweaver or frontpage. Many of these clients went with packages that included the designing of the website, hosting and maintenance. In the past, this was the only way to have a website… you had to hire someone to design and maintain the website. Anytime you needed a new page or wanted to update an existing page, you...
read moreThe Power of Autoresponders
What are autoresponders? Autoresponders are emails that go out automatically when a process is completed. For example, when you sign up for my newsletter you will receive an email thanking you and an opt-in email asking you to confirm. These are autoresponders built into my email service, and they go out automatically. I only have to do the initial setup once, and that is it. Everyone who signs up will receive the emails. Of course, you can see the advantage of having a process like this being automated. Imagine having to send an...
read moreTip Five – Publishing a Winning Newsletter: Get Listed
This will be my last post in the series Publishing a Winning Newsletter. In my last four posts, I covered email services, formatting, links & images, content, and in this post I will cover listing services. Get Listed Now that you have a winning newsletter you want to let the world know about it. Continuing your marketing campaign of article writing, blogging and posting to your social media sites will increase your web presence and get you subscribers. These tools are the most important tools you have to increase your subscription list,...
read moreTip Four-Publishing a Winning Newsletter: Content
Learning the ins and outs of doing an email newsletter takes time. When I first started publishing email newsletters, I made many mistakes. I want to save you some time and headaches. Last week I covered links and images in Tip Three-Publishing a Winning Newsletter: Links & Images. This week I will talk about content. I hope you find this information helpful. Content The purpose of your newsletter is to keep in touch with your email list and to provide information. If you are blogging and article writing regularly, then you...
read moreTip Three – Publishing a Winning Newsletter: Links & Images
Learning the ins and outs of doing an email newsletter takes time. When I first started publishing email newsletters, I made many mistakes. I want to save you some time and headaches. Last week I talked about formatting in Tip Two-Publishing a Winning Newsletter: Formatting. This week I will talk about links and images. I hope you find this information helpful. Links and Images One of my first lessons in publishing newsletters was learning the difference between an absolute link and a relative link. An absolute link is the full...
read moreTip Two – Publishing a Winning Newsletter: Formatting
Learning the ins and outs of doing an email newsletter takes time. When I first started publishing email newsletters, I made many mistakes. I want to save you some time and headaches. Last week I covered email services in Tip One-Publishing a Winning Newsletter: Email Services . This week I will talk about newsletter formatting. I hope you find this information helpful. Newsletter Format HTML or plain text? There are many thoughts on this topic. Some believe that sending plain text email newsletters is the best practice and...
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