Who is your Target Audience?
One of the points I touch on in my free report, Email Marketing – Five “Must Dos” to Build a Solid Email List, is the importance of knowing your target market. Many people confuse target marketing with niche marketing; they are not the same. Your target market is the group of people you want to sell your product or service to. Your niche is the specific service you provide to your target market. I will talk about niche marketing in my blog next week.
Establishing your target market is very important to your marketing campaign. When you know exactly who you are trying to sell your product and/or services to, you will have an easier time marketing to them. Once you know who your target market is, you can do research and find out what magazines they read, what organizations they belong to, what conferences they attend, what websites they visit and where they “hang” out. With this knowledge, you now know where to focus your attention. Instead of being everywhere, you now have a plan. Your marketing campaign just got a lot easier.
The trick to target marketing is getting as specific as possible. If you are not specific, it will be harder to sell your product or service. Not impossible, just harder. We don’t want harder so get specific. However, that being said also note that you don’t want your target market to be so small that you are not making any money. Make sure that your target market is a large enough to make money.
Target marketing scares many business owners because they believe they are missing potential customers or clients. When, in fact, the reality is, that you just created a larger market for yourself. Because your marketing campaign is geared toward a specific audience, you increase the likelihood they will purchase your product and/or service.
Do you know who your target market is, and I am going to take this blog one step further… does the content on your site speak to them?